Challenges
Your Markets
Are Changing, Can You keep Up?
Nowhere is the market changing more rapidly than in the
OEM and retail arena. Product life cycles have become shorter;
opportunity buys have become more frequent. Fewer retailers are
doing more of the business. E-commerce has become a more
significant factor, and buyers and other critical contact personnel
are changing frequently.
Today, retailers are
looking for the best "business proposition," rather than individual
products. They are searching for strategic partnerships, while
reducing their total number of vendors. As a result the competition
between manufacturers has become fierce, and optimizing
"operational efficiencies" and leveraging "high level
relationships," have become key opponents to gaining market
share.
Challenges
• Changing from product life cycles to "opportunity
cycles"
• Top 25 retailers doing 85% of business
• Retail contracts changing frequently
• Buyers prefer multiple line sources and are consolidating
vendors
• Retailers embracing consultative selling
MFG Direct Can
Help You Meet the Challenge
In today's world of changing market dynamics and
opportunities, many manufacturers have realized the benefits of
outsourcing their field sales and customer management to MFG
Direct, taking advantage of our:
• Essential
multi-departmental contacts and high-level management
relationships
• Faster time-to-market and quick response-to-market
opportunities
• Consistent, timely marketing and sales communications
• Lower cost of sales
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MFG Direct, Inc.